VIP Outdoor Media branded pedicab fleet among palm trees in downtown San Diego

    About Us

    San Diego's Original
    Pedicab Ad Company

    VIP Outdoor Media is America's only fully customized pedicab advertising company. Since our founding, we've helped hundreds of brands create unforgettable mobile marketing experiences — from Comic-Con to corporate conventions across 35+ cities nationwide.

    Our Story

    What started as a simple idea — combining eco-friendly transportation with advertising — has grown into San Diego's most recognized mobile marketing platform. Our fleet of fully branded pedicabs has become a staple at major events, conventions, and festivals throughout the city.

    We've partnered with some of the world's biggest brands, from HBO and Microsoft to Red Bull and Samsung, delivering millions of impressions and creating memorable experiences for audiences on the streets of San Diego.

    Our mission is simple: deliver high-impact, creative outdoor advertising that moves — literally. We believe marketing should be an experience, not just an impression.

    VIP pedicab riders having fun in San DiegoUnitedHealthcare pedicab driver smiling with passengers at an Embarcadero conference in San Diego
    Ali Horuz, Founder & CEO of VIP Outdoor Media

    Meet the Founder

    Ali Horuz

    Founder & CEO, VIP Outdoor Media

    Ali Horuz is the founder and CEO of VIP Outdoor Media, San Diego's original pedicab advertising company. He came to the United States in 2003 with $500 in his pocket and built it into a multi-million-dollar business — today a fleet of 130 city-permitted pedicabs in San Diego, part of a 1,000+ electric fleet nationwide. Over two decades he has designed and deployed branded pedicab campaigns for 250+ brands, including Cisco, HBO, Microsoft, UnitedHealthcare, and Stryker, and manufactures the company's electric pedicabs through his sister company, Xion Motors. An entrepreneur, philanthropist, and real estate investor, and Membership Chair of Karma San Diego, he is a recognized expert in convention, trade-show, and Comic-Con out-of-home advertising.

    Connect with Ali on LinkedIn

    Recommendations

    What Clients Say About Ali

    Verbatim recommendations from event directors, marketing executives, and industry peers — verifiable on Ali's LinkedIn profile.

    "I have worked with Ali and his team at VIP Pedicabs for the last couple years, sponsoring branded pedicabs for conference attendees in downtown San Diego, and it has been a great experience! Ali is extremely professional, responsive, and easy to work with. The custom pedicab artwork is always printed correctly and looks great around the city. It has been an absolute pleasure working with Ali and the team at VIP Outdoor Media, and we continue to renew our partnership each year."

    Mary Kriegsfeld

    Event Director & Marketing Professional

    Repeat sponsor · July 2025 · via LinkedIn

    "HIGHLY RECOMMEND! We leveraged Ali's team at a corporate level to provide free pedicab rides to conference attendees in San Diego. We were able to custom brand the pedicabs and worked with Ali to set up a custom schedule. Him and his team were very attentive, professional and FUN! It was great brand awareness and just had overall positive brand experience for conference attendees. Will use again if and when I can."

    Kari Seurer, PMP

    Regional Marketing Director

    Client · November 2024 · via LinkedIn

    "ForTec Medical used VIP Pedicabs at the American Academy of Cataract and Refractive Surgeons meeting… We contracted 20 pedicabs fitted with high quality graphics running for 2 days around the convention center and social areas of San Diego. For a fraction of the cost of a major billboard, we got tremendous exposure to our audience in a fun (and useful) way… The return on investment was outstanding and I would recommend adding this fun and effective marketing tactic to a marketing plan to really engage the target audience and drive the message."

    Tim Warrell

    Clinical Marketing Director, ForTec Medical

    Client · November 2015 · via LinkedIn

    "Ali and VIP Pedicabs are the absolute authority and industry leaders in pedicab transportation and branding. The operation is well-run, legitimized, streamlined, and working with Ali is always a pleasure. We have executed several projects together for some very big name brands, and each time he and his team has stepped up to the task and exceeded expectations."

    Zac Zabner

    Co-Founder, Vizible Media (Large-Format OOH, LA + NYC)

    Client & industry peer · November 2015 · via LinkedIn

    "VIP Pedicabs was an excellent choice for transporting our attendees from the Hilton Bayfront to the Midway… The drivers were all courteous and friendly and our members had only good comments and positive feedback about their experience on a pedicab. The director, Ali Horuz, was onsite to make sure that the pedicabs arrived on time… He was in contact with me as the planner throughout. I highly recommend this company."

    Venise Lewis

    Meeting & Event Planner

    Client · December 2015 · via LinkedIn

    "Ali was a referral which is great, but I didn't expect the service or the dedication to his craft. I truly felt as if I hired an extra marketing team. He did a great job for us and everyday he showed something extra that was completely unexpected. I have come to discover that his passion for detail, his caring leadership with his team and his personal knowledge made for an excellent experience."

    Joseph Dahleen

    Fintech & SaaS GTM Executive

    Client · November 2015 · via LinkedIn

    "Ali has a strong work ethic and a sense of creativity, as proven by the growth of his company. He has an eye for opportunity and innovation, and has demonstrated the ability to enlist partners in new programs to get things done. Look to Ali when you need to create impressions in your marketplace."

    Kevin Popović

    Author, TEDx Speaker, Educator

    Client · November 2015 · via LinkedIn

    "I had the pleasure of collaborating with Ali Horuz while working at the San Diego Convention Center… Ali helped me learn about the pedicab business in San Diego as well as the outdoor media opportunities available for businesses to advertise their products and services. I recommend Ali as a business partner and colleague to anyone seeking to do business with a reputable professional."

    Jonathan Landau, MBA CCE

    Formerly of the San Diego Convention Center

    Business partner · February 2013 · via LinkedIn

    What Sets Us Apart

    Precision Marketing

    We put your brand exactly where your audience is — on the streets, at events, in the heart of the action.

    Bold Creativity

    From fully wrapped pedicabs to custom campaigns, we make sure your brand stands out from the crowd.

    Client-First Approach

    Every campaign is tailored to your goals. We work closely with you to maximize impact and ROI.

    Words From Our Partners

    "I've worked with Ali Horuz on a number of occasions and always found him to be reliable and straightforward."

    Steve Meyer
    President at Main Street Pedicabs Inc.

    "Ali has a strong work ethic and a sense of creativity, as proven by the growth of his company. He has an eye for opportunity and innovation, and has demonstrated the ability to enlist partners in new programs to get things done."

    Kevin Popovic
    Communications Director / Author / Speaker / Teacher

    "Ali and VIP Pedicabs are the absolutely authority and industry leaders in pedicab transportation and branding. The operation is well-run, legitimized, streamlined, and working with Ali is always a pleasure. We have executed several projects together for some very big name brands, and each time he and his team has stepped up to the task and exceeded expectations. Highly recommend reaching to strategize your next pedicab concept with him."

    Zac Zabner
    Co-Founder, Vizible Media | Large-Format OOH in LA + NYC

    Follow Us on Instagram

    @vipoutdoormedia

    Go behind the scenes of branded pedicab campaigns, Comic-Con builds, and convention activations across San Diego.

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    Let's Work Together

    Ready to take your marketing to the streets? Get in touch today.

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